Business to Consumer Lifecycle Marketing Campaigns &
Marketing Automation

I developed and executed impactful marketing campaign strategies involving email, two-way AI-powered SMS and automation. Campaigns featured customer-centered content to educate, inform and build trust with the goal of acquiring and retaining Medicare Advantage clients and nurturing leads in various stages of the marketing lifecycle.

This was accomplished while adhering to the Centers for Medicare and Medicaid Services (CMS) regulations during the Medicare Advantage Annual Enrollment Period (AEP), Open Enrollment Period (OEP) and rest of year (ROY).