Hi, I’m
Stacey Farooqui!
a master’s level
marketing professional
available remotely in Florida
This website is under construction, so I invite you to view my LinkedIn for more details.
Hi, I’m
TESTIMONIALS
What People are Saying
About My Work
Chief Marketing Officer
I am pleased to offer my highest recommendation for Stacey Farooqui as a Digital Marketing Manager. Over the course of our 20+ year professional relationship, I have had the privilege of hiring Stacey three times, and each time, she has proven to be an invaluable asset to our teams. Her depth of knowledge and expertise in digital marketing, combined with her ability to drive results, make her an outstanding candidate for any organization seeking a top-tier marketing professional.
Stacey excels in the development and execution of digital marketing strategies, with a comprehensive understanding of both paid and organic tactics across a variety of campaign types. From search engine marketing (SEM) and social media to affiliate marketing and influencer campaigns, Stacey has demonstrated exceptional versatility and results in driving brand awareness, lead generation, and customer engagement.
A particular strength of Stacey’s is her ability to create highly engaging SMS and email marketing campaigns that resonate with target audiences. She is adept at building customer and lead funnels, designing journeys that nurture prospects and drive conversions. Her data-driven approach ensures that every campaign is optimized for maximum impact, and her dedication to continuous improvement is evident in her thorough analysis of campaign results.
Stacey’s ability to run tests across campaigns, content, and channels, followed by careful tracking and reporting, enables her to fine-tune strategies and continually enhance performance.
Stacey’s proficiency in adapting to new digital marketing platforms and tools is another standout quality. In an industry that evolves rapidly, Stacey’s ability to quickly learn and master new technologies ensures that her strategies remain innovative and effective.
Having worked with Stacey on multiple occasions, I can confidently say that she brings a combination of strategic thinking, hands-on execution, and a passion for staying ahead of digital trends. She is a rare talent in the marketing field and has always delivered exceptional results.
Any organization looking to hire a strong, reliable, and results-driven Digital Marketing Manager
should consider Stacey a top candidate.
Director of Digital Marketing & Demand Generation
I’ve had the pleasure of learning from Stacey for the past 3.5 years. She will raise the bar on any team with regard to diversity, inclusivity, compassion and putting the customer first in her thoughtful approach to Automated Marketing. On top of her considerate approach with consumers (and colleagues), she’s an absolute machine in terms of execution in planning, building and testing along the customer journey. She’s extremely conscientious and able to work independently. Give her a goal and set her loose. If you have the privilege of talking shop or you are considering Stacey for a fit on your team, please ask her about my favorite contribution of hers – the pet finder footer. She’ll know what that means! Effective marketing that feels SO good.
Senior Director of Program Management
I’ve worked with Stacey on CRM integration and marketing automation projects for over three years. Her deep expertise in email and SMS automation delivered outstanding results. She developed strategies that achieved a 71% contact rate and 24% enrollment from previously non-responsive leads. Stacey’s use of advanced audience targeting and segmentation consistently produced exceptional email open rates. Stacey’s technical skills and strategic approach make her an invaluable asset. I highly recommend her for any marketing automation role.
Global Employee Communications Manager
I am pleased to highly recommend Stacey Farooqui for her outstanding contributions as Marketing Manager at e-TeleQuote Insurance. She has consistently demonstrated exceptional strategic thinking, creativity, and execution in developing impactful email and SMS marketing strategies aimed at acquiring and retaining Medicare Advantage clients. Throughout her tenure, she has expertly navigated the complexities of Medicare Advantage marketing while ensuring full compliance with Centers for Medicare and Medicaid Services (CMS) regulations. Notably, she has always been punctual with deliverables, meeting every deadline with precision and efficiency.
She played a pivotal role in developing sophisticated audience-segmented automations, nurturing leads at various stages of the marketing lifecycle—including individuals approaching their Initial Enrollment Period (IEP), those qualifying for Special Enrollment Periods (SEP), and Medicare beneficiaries seeking new plans during the Annual Enrollment Period (AEP) and Open Enrollment Period (OEP). She also implemented post-sale communication strategies to enhance client retention. Her innovation extended to developing ZIP code-based automations that delivered educational content to seniors in a partner value-based care provider’s service area, further improving engagement.
Stacey is a true professional, demonstrating an exceptional ability to balance innovation with regulatory compliance while delivering measurable results. Her strategic mindset, unwavering reliability, and dedication to excellence have made a lasting impact on our marketing efforts. I strongly recommend her for any future opportunities where expertise, creativity, and dependability are valued.
MY EXPERIENCE
Lifecycle Marketing Manager
e-TeleQuote Insurance (September 2021 – Current)
Director of Marketing
Air Culinaire Worldwide (June 2015 – April 2020)
Marketing Manager
Oceanside Ten Management (August 2012 – June 2013)
Marketing Communications Manager
Thuzi (October 2011 – August 2012)
Affiliate Marketing Offer Manager
Inuvo (October 2011 – September 2009)
Internet Graphics Lead
VelocityMedia (February 2003 – April 2006)
Marketing Manager
We Are Working (February 2021 – August 2021)
Social Media Marketing Manager
Air Culinaire Worldwide (June 2013 – June 2015)
Technical Writer (Contract)
SilverLight Aviation (April 2012 – August 2012)
Social Media & Marketing Manager
Inuvo (September 2009 – September 2011)
3D Graphics Lead
VelocityMedia (April 2006 – July 2007)
EDUCATION & CERTIFICATIONS
Master of Business Administration (MBA)
University of Louisiana at Lafayette
Bachelor of Science – Info Systems Management
University of South Florida
Post-Crisis Leadership Certification
University of South Florida
HubSpot Marketing Hub Certification
HubSpot Academy
Inbound Marketing Certification
HubSpot Academy
200-Hour Yoga Teacher Training (YTT)
My Vinyasa Practice